Solidor customers are growing fast. The timber-core composite door manufacturer sells quality doors with a service, support and marketing package that makes them an easy sell for installers.
The laminated-hardwood timber core in every Solidor passes all the tests required by Building Regulations. With a minimum U Value of 1.5, Solidor is CE Marked and also has PAS24:2016 certification. Solidor is thermally efficient, strong, and secure.
Solidor CEO Gareth Mobley says: “We spent a long time choosing the timber we use in our core, and our unique laminated-hardwood is the perfect balance between energy efficiency and security.
“We do everything to help customers sell more doors,” says Gareth. “That starts with offering a premium quality product they and their customers can trust, a door that has all the necessary standards, and certifications from CE Marking, Door Energy Ratings, PAS24:2016, Approved Document Q and Secured By Design. No exceptions. People tend to assume that all doors are fully certified, but some don’t have a CE mark, which is a legal requirement. If they don’t it’s usually because the type of construction or wood they use can’t achieve 1.8 U Value. Solidor does!
“We invested in people, operations, processes and facilities so we can give customers consistently world-class service, the highest quality products delivered at a rate of 99.8% on time and in full. That’s truly world class. And we continue to invest in product development, dedicated account managers, and marketing support to help customers sell more doors.
“Our service is world-class and reliable so customers get their door exactly when they want it. We’re expanding our fleet of vehicles and drivers to ensure we maintain world-class reliability and we deliver our doors with care so customers get their doors in perfect condition.
“If our customers are growing, we’re growing,” Gareth continues, “so we do everything to help them keep growing. Last year’s 37% sales growth is a testament to our customers’ success and the whole Solidor team, in house and on the ground.”
Solidor’s new video is likely to provoke debate in the industry and questions for composite door suppliers. The industry positions composite doors to homeowners as secure against most aggressive attacks, and a shoo-in for the new Approved Document Q and more demanding PAS24 cut test. The video challenges that view.
It shows the testing of three composite doors to the new PAS24 cut test required for Approved Document Q, which comes into force on 1st October. An independent testing house is seen testing a Solidor and two composite doors representing over two thirds of composite doors sold in the industry. The new PAS24 test will be introduced before the end of 2015.
Solidor Managing Director Joe Martoccia explains: “Approved Document Q and the new PAS24 test will force the industry to change the way it thinks about and sells security. The new test is a lot tougher and closer to real life. So, we decided to see how Solidor would do against two market-leading composite doors in the new PAS24 cut test. The video shows an independent testing house conducting the ‘dry run’ test. We believe the results are a real wake-up call for the industry.”
The revised PAS24 test gives composite doors three minutes to survive an attack, using two chisels (a 6mm and a 25mm) and a Stanley knife. If, using just these tools, the tester can cut a 50mm square hole through the door in less than three minutes, the door fails. If he can’t, it passes.
“After 3 minutes, the Solidor had only superficial damage and was still secure,” continues Joe. “But it took less than 1½ minutes for the Tester to get all the way through the competitors’ doors. That’s how quickly burglars can cut their way in. Once the GRP outer skin’s removed, it’s like a hot knife slicing through butter. But the Tester was stopped in his tracks by Solidor’s unique laminated-hardwood timber core.
“Watch the video yourself here” adds Joe. “Solidor is ready for Approved Document Q and PAS24 because it is solid and secure.”
Why choose Solidor composite doors
Put simply, Solidor make the very finest composite doors in the market today, packed with features and market firsts that aren’t available on any other door on the market. Unique colours, exclusive high security hardware and beautiful features are just some of the reasons why high quality installation companies offer our products, while consumers demand them.